Listen up. This is important – particularly if you are a bar owner, bartender, publican, landlords, restaurateur etc…Basically, anyone with a licence to sell beer.
Our buddies at Euroboozer are in the process of bringing roughly 45,000 pints of beer from Kyiv-based craft brewer Varvar Brew – in a show of support and to raise money for the people of Ukraine.
The brewery has had to close down since the invasion began and needs to sell its stock to raise much-needed funds for food, medicine, to pay taxes and wages and to support the country as a whole.
Martin Dawson of Varvar Brew said: “Our brewery has been unable to operate since the war began and we have stock in our warehouse in Kyiv that we are desperately looking to sell. The situation in Kyiv is unpredictable, and we don’t know exactly how many days we will still be able to get our hands on our beer.
“Hopefully each and every beer that leaves the country can provide real enjoyment but also play a role in keeping our fight at the front of people’s minds. Our beer is made with a tank full of Ukrainian passion and the finest ingredients so we don’t want to see it destroyed.”
When it arrives in the UK, Euroboozer needs pubs, bars, restaurants and retailers to stock Varvar and sell it – while also, ideally, launching their own initiatives to raise funds.
Having paid Varvar the full price for the stock, Euroboozer will also be donating all profits from the sale of the beer to www.drinkersforukraine.com, which is raising money for humanitarian relief in Ukraine.
The beer should arrive on 14th April so it can be made available to buy before Easter. The eclectic mix of beers being saved includes lagers, ginger ales, session ales, IPAs, APAs, stouts, sours, goses and barley wines to name a few.
Martyn Railton, big boss at Euroboozer, said: “Our plan is to encourage retailers and the On-trade to release the beer at the same time on the 14th April. We want people queuing up around the block to buy this life-saving beer so we can all raise money, awareness and a glass for the heroes of Ukraine ahead of Easter. Please, please, please dig deep, stock this beer, buy this beer, shout about this beer and help us do our bit for the Ukrainian people in the little way that we can.”
For more information on the beer range available and to pre-order, visit www.euroboozer.co.uk/blog/varvarbrew.